Many brokers are aware that marketing their business is a vital discipline and the digital marketing area can provide an opportunity for brokers to have more consistent communication opportunities with clients and prospects. Check out our tips on how to use the digital space to promote your business.
Use social networking media
Your business can use social media to build your network.
- Social media creates connections between people
- You can search for people you know and 'add' them as friends
- Your network can include current and former colleagues, friends and clients.
It all depends on who you want to communicate with and who is using that social media platform.
The most well-known business-focused social network is LinkedIn. Facebook and Twitter (www.twitter.com) are widely used by small businesses to engage with customers.
Keep up with the competition through research
It is easy to find out about your competitors online, use the following quick tips to gain advantage over your competitors:
- Check your main competitor's website regularly
- Remember to sign up to any newsletter they offer
- Search blogs, forums and social media to see if they are mentioned
- Careful searching may allow you to identify some of a competitor's clientsYou could then get your sales team to target them with special deals
- Careful searching may allow you to identify some of a competitor's clients
- Sites like Alexa with give you indicative traffic levels for a competitor's website.
Using search engines
Search engines are the main way people find information online.
- There are some basic search operators which can produce a more specific set of results.
- Search operators tell the search engine to narrow or broaden the search
- For instance, if you enter a search term in quotes ("), most search engines will only return pages which contain the exact term
- Putting a plus sign (+) in front of a word usually tells the search engine that all results must contain that word.
Similarly, a minus sign (-) means pages containing that term will be excluded.
Each search engine will list its search operators in the help section. For more in-depth information about visitors to a competing site, you could consider purchasing data from a company like Hitwise.
In the insurance market, few brokerages have adopted a digital marketing strategy. With the field completely open, whichever broker takes the initiative here will have the edge – so why not make that broker you?
Please visit our Business Information Centre to gain more information on how grow your business www.allianzretail.co.uk/businessinformationcentre
If you have any further queries, please contact your Allianz Retail Account Developer or your Broker Service Team.
